You understand the need for advocacy. You deal with it everyday. You know it like the back of your hand and it’s why you do this job. So you should be able to tell funders about it really clearly and convincingly. Right?
So why is poor communication of need one of the top 5 reasons for rejection?
It’s because when you work with the need every day it’s easy to end up desensitised to it. And if you’re desensitised then it’s harder to communicate the nuances, subtleties and real life impact of it in a convincing way. This happens to everybody and it’s inevitable.
Your bid needn’t suffer though. There is a way to overcome it but it’s still a bit of a secret. [Read more…] about The Secret to Convincing Funders of the Need for your Advocacy Service